Dalton Maag

Dalton Maag

Commission by Dalton Maag, a London-based foundry, to create a comprehensive set of visuals showcasing the full scope of their new library release, the wayfinding humanist sans font family Calmetta.

Deliverables: Digital + social assets
Role: Concept, Design (Freelance)

Dalton Maag

Dalton Maag

Commission by Dalton Maag, a London-based foundry, to create a comprehensive set of visuals showcasing the full scope of their new library release, the wayfinding humanist sans font family Calmetta.

Deliverables: Digital + social assets
Role: Concept, Design (Freelance)

Dalton Maag

Dalton Maag

Commission by Dalton Maag, a London-based foundry, to create a comprehensive set of visuals showcasing the full scope of their new library release, the wayfinding humanist sans font family Calmetta.

Deliverables: Digital + social assets
Role: Concept, Design (Freelance)

Dalton Maag

Dalton Maag

Commission by Dalton Maag, a London-based foundry, to create a comprehensive set of visuals showcasing the full scope of their new library release, the wayfinding humanist sans font family Calmetta.

Deliverables: Digital + social assets
Role: Concept, Design (Freelance)

Samsung

Samsung

Commission by Samsung to create engaging in-store collaterals and print advertising assets for the launch of their new smart watches, the Samsung Gear S2.

Deliverables: Print, in-store + digital assets
Role: Concept, Design, Layout (at Cheil)

Samsung

Samsung

Commission by Samsung to create engaging in-store collaterals and print advertising assets for the launch of their new smart watches, the Samsung Gear S2.

Deliverables: Print, in-store + digital assets
Role: Concept, Design, Layout (at Cheil)

Utility

Utility

Commission by British design brand Utility to design their new seasonal furniture and homewares catalogue, working to style guidelines.

Deliverables: Print catalogue
Role: Concept, Layout, Photo Retouching, Artworking
(at Peppered Sprout)

Utility

Utility

Commission by British design brand Utility to design their new seasonal furniture and homewares catalogue, working to style guidelines.

Deliverables: Print catalogue
Role: Concept, Layout, Photo Retouching, Artworking
(at Peppered Sprout)

Utility

Utility

Commission by British design brand Utility to design their new seasonal furniture and homewares catalogue, working to style guidelines.

Deliverables: Print catalogue
Role: Concept, Layout, Photo Retouching, Artworking
(at Peppered Sprout)

Etihad Airways

Etihad Airways

Commission by UAE airline Etihad Airways to create a set of punchy Instagram posts to promote the launch of their new travel destinations.

Deliverables: Social assets
Role: Design, Layout, Photo Retouching (at Cheil)

Etihad Airways

Etihad Airways

Commission by UAE airline Etihad Airways to create a set of punchy Instagram posts to promote the launch of their new travel destinations.

Deliverables: Social assets
Role: Design, Layout, Photo Retouching (at Cheil)

Maytree

Maytree

Commission by British charity Maytree to overhaul their annual report with a more contemporary look and feel, while maintaining a solemn visual tone of voice.

Deliverables: Print annual report
Role: Design, Layout, Print production (at Cheil)

Maytree

Maytree

Commission by British charity Maytree to overhaul their annual report with a more contemporary look and feel, while maintaining a solemn visual tone of voice.

Deliverables: Print annual report
Role: Design, Layout, Print production (at Cheil)

Samsung

Samsung

Commission by Samsung to create engaging print and digital advertising assets for the launch of their new smartphone camera and accessories, the Samsung Gear 360.

Deliverables: Print + digital assets
Role: Design, Layout, Retouching (at Cheil)

OKA

OKA

Developing a stylish aesthetic for the new Limited Edition range of British Luxury furniture and homewares brand OKA.

Deliverables: Direct mail + in-store assets
Role: Concept, Design, Print production (in-house)

OKA

OKA

Developing emailers for each new season, range, and promotional campaign communications to press and customers via email for desktop and mobile. 

Deliverables: Email assets
Role: Concept, Design, Photo Retouching, Web design (in-house)

OKA

OKA

Developing all lookbooks and catalogues for each new season, range, and promotional communications to press and customers.

Deliverables: Print + online lookbook
Role: Concept, Design, Print production (in-house)

OKA

OKA

Developing unique identity wordmarks for each of the seasonal luxury ranges for use across all communication touchpoints. 

Deliverables: Wordmark logo
Role: Branding, Design (in-house)

Grey Matter

Grey Matter

"Grey Matter - The Structure of Concrete” was one of my BA graduating projects. With this book, I wanted to convey the aesthetic beauty inherent to concrete and the structures sculpted with the material. I approached this project with intensive research and experimentation with grey shading, splashes of colour and paper stocks to elevate the photography and typography.

Deliverables: Book
Role: Concept, Design, Layout (Student Project)

Grey Matter

Grey Matter

"Grey Matter - The Structure of Concrete” was one of my BA graduating projects. With this book, I wanted to convey the aesthetic beauty inherent to concrete and the structures sculpted with the material. I approached this project with intensive research and experimentation with grey shading, splashes of colour and paper stocks to elevate the photography and typography.

Deliverables: Book
Role: Concept, Design, Layout (Student Project)

Grey Matter

Grey Matter

"Grey Matter - The Structure of Concrete” was one of my BA graduating projects. With this book, I wanted to convey the aesthetic beauty inherent to concrete and the structures sculpted with the material. I approached this project with intensive research and experimentation with grey shading, splashes of colour and paper stocks to elevate the photography and typography.

Deliverables: Book
Role: Concept, Design, Layout (Student Project)

NABS

NABS

Commission by British Advertising Society NABS to develop a concept for their yearly charity event, design and deliver all collaterals including invitations, posters, billboard advertising and booklet.

Deliverables: Print + digital assets
Role: Concept, Design, Artworking, Print production (at Cheil)

NABS

NABS

Commission by British Advertising Society NABS to develop a concept for their yearly charity event, design and deliver all collaterals including invitations, posters, billboard advertising and booklet.

Deliverables: Print + digital assets
Role: Concept, Design, Artworking, Print production (at Cheil)

Samsung

Samsung

Commission by Samsung to create engaging print and digital advertising assets for the launch of their new smartphone, the Samsung S7.

Deliverables: Print + digital assets
Role: Design, Layout (at Cheil)

Etihad Airways

Etihad Airways

Commission by UAE airline Etihad Airways to create engaging print, digital and billboard assets to accompany the launch of their new video ad campaign, the '48 Hour Stopover Challenge’ featuring Ricky Wilson of Kaiser Chiefs as he discovers the best of Abu Dhabi.

See the accompanying film here

Deliverables: Print, digital + social assets
Role: Design, Layout, Artworking (at Cheil)

Etihad Airways

Etihad Airways

Commission by UAE airline Etihad Airways to create engaging print, digital and billboard assets to accompany the launch of their new video ad campaign, the '48 Hour Stopover Challenge’ featuring Ricky Wilson of Kaiser Chiefs as he discovers the best of Abu Dhabi.

See the accompanying film here

Deliverables: Print, digital + social assets
Role: Design, Layout, Artworking (at Cheil)

Etihad Airways

Etihad Airways

Commission by UAE airline Etihad Airways to create print, digital and billboard editorial assets to showcase the best of their destinations for the ‘Closer' campaign, capturing the feeling of a place or experience in one single cropped image.

Deliverables: Print, digital + social assets
Role: Design, Layout, Artworking (at Cheil)

Etihad Airways

Etihad Airways

Commission by UAE airline Etihad Airways to create print, digital and billboard editorial assets to showcase the best of their destinations for the ‘Closer' campaign, capturing the feeling of a place or experience in one single cropped image.

Deliverables: Print, digital + social assets
Role: Design, Layout, Artworking (at Cheil)

Samsung

Samsung

Commission by Samsung to create engaging print, billboard and digital advertising assets for the launch of their new portable laptop, the Samsung TabPro S.

Deliverables: Print + digital assets
Role: Concept, Design, Layout (at Cheil)

Bank Fashion

Bank Fashion

Commission by British brand BANK Fashion to revamp their seasonal clothing and accessories catalogue, working to style guidelines but with a fresh blog and street style editorial feel.

Deliverables: Print magazine
Role: Concept, Design, Layout (at Peppered Sprout)

Bank Fashion

Bank Fashion

Commission by British brand BANK Fashion to revamp their seasonal clothing and accessories catalogue, working to style guidelines but with a fresh blog and street style editorial feel.

Deliverables: Print magazine
Role: Concept, Design, Layout (at Peppered Sprout)

Bank Fashion

Bank Fashion

Commission by British brand BANK Fashion to revamp their seasonal clothing and accessories catalogue, working to style guidelines but with a fresh blog and street style editorial feel.

Deliverables: Print magazine
Role: Concept, Design, Layout (at Peppered Sprout)

Bank Fashion

Bank Fashion

Commission by British brand BANK Fashion to refresh their identity logo with a younger feel, while elevating it with an editorial feel.

Deliverables: Wordmark logo
Role: Branding, Design (at Peppered Sprout)

Imprint

Imprint

"Imprint” was one of my BA graduating projects. With this poster series intended for Magma Books, I wanted to play on the tension between the literal and the experimental in my representation of the printed page, books and their imagery, to express the texture of ink and the shapeshifting nature of literary content.

Deliverables: Poster series
Role: Concept, Design, Layout (Student Project)

Imprint

Imprint

"Imprint” was one of my BA graduating projects. With this poster series intended for Magma Books, I wanted to play on the tension between the literal and the experimental in my representation of the printed page, books and their imagery, to express the texture of ink and the shapeshifting nature of literary content.

Deliverables: Poster series
Role: Concept, Design, Layout (Student Project)

Imprint

Imprint

"Imprint” was one of my BA graduating projects. With this poster series intended for Magma Books, I wanted to play on the tension between the literal and the experimental in my representation of the printed page, books and their imagery, to express the texture of ink and the shapeshifting nature of literary content.

Deliverables: Poster series
Role: Concept, Design, Layout (Student Project)